Bring all your telecommunication data into one place
Few businesses must deal with the same volume and complexity of data as faced by businesses in the telecommunications industry. Their success relies on their ability to ingest relevant information, process it and mine it for insights before making intelligent business decisions. This needs to happen at every level of abstraction, starting from the grassroots (customer) level all the way up to a consolidated group view.
The only way to do this sustainably is to leverage cutting-edge Financial Planning & Analysis (FP&A) technology to transform the process.
Common challenges
Revenue analysis (ARPU)
Evaluating Average Revenue Per User (ARPU) in a dynamic fashion is key to better decision making.
Opaque customer information
If you don’t have the right level of granularity in your data, you can’t get a real sense of how your telecommunications services are impacting users at a customer level. This lack of visibility results in one-size-fits-all solutions that can’t be practicably applied in a modern setting.
Suboptimal service offering
A poor understanding of your revenue implications means you can’t deliver an optimised offering that best leverages your resources and experience to meet the demands of the market. Instead, you’re stuck following others because you can’t pull original insights yourself.
Dynamic ARPU calculations
Cubewise and IBM Planning Analytics / TM1 offer dynamic and highly sophisticated tools that assist you with your ARPU calculations and analysis at every level. Whether you’re assessing an individual customer, a region, a sector or any other slice of your customer base, you can rest assured you’re making a robust decision backed by real data.
Marketing effectiveness
Understand which marketing campaigns are driving real results and why.
The market is saturated
The telco sector is notoriously competitive and largely commoditised, which makes differentiation through marketing all the more important. However, if you don’t have the means of tracking and assessing the effectiveness of your campaigns, you’re bound to fall behind.
Correlation versus causation
Tracking maketing impact is tricky and relies on a savvy process of data generation and analysis. Without it, you risk attributing success to correlated factors rather than identifying the driver responsible for moving the needle. This then makes it impossible to replicate the success you worked so hard to achieve.
Driver-based marketing analysis
Cubewise and IBM Planning Analytics / TM1 can help you craft workflows that offer real insights into your marketing effectiveness by tracking core drivers under the hood in all their complexity. By having all your data in one place you can arrive at insights that never before were possible, using them to push your marketing forward and delivering better results time and again.
Customer churn
Identifying the leaky holes in your business to improve retention and customer lifetime value.
Retaining customers is difficult
The lifetime value of telecommunications customers is significant. With such significant friction in switching providers, businesses must work hard to retain the customers they acquire. If you find your churn rate is too high, you risk having underutilised infrastructure that creates tremendous fixed-cost vulnerabilities.
Poor sentiment
The higher your churn rate, the worse your company is perceived in the marketplace. Identifying why your customers are churning and making the right moves to mitigate against those factors is key to maintaining a strong reputation and a positive outlook across your customer base.
Sophisticated churn analysis
Cubewise offers tools for detailed churn analysis that can examine every aspect of your business and identify those factors causing customers to look elsewhere. By mining your data for these factors you can then go and do something about it, thus strengthening your business’s Customer Lifetime Value (CLTV) and capitalising on the customer acquisition costs you have already invested.
Harness the complexity of your telcos business
Wrangling the data captured by your telecommunications company needn’t cause you headaches. With the right technology and automation by your side, you can effortlessly process and analyse every piece of information that matters across the entire value chain.
Cubewise is well placed to assist with this, leveraging the power of IBM Planning Analytics / TM1 and delivering a solution that can take your business to the next level. It’s time to optimise your operations and use your data the right way.
Talk to us today and let’s overcome the challenge together.
When a system is unable to adapt to changing business circumstances, it can be tremendously frustrating for all who work with it. Things must go on, of course, and so users will resort to building tedious workarounds, simplifications and shortcuts that only serve to kick the can down the road.
Don’t accept that your business processes are incapable of adapting to fast-moving market changes. Contact us to find out how easy it can be to implement efficient and practical planning, reporting and forecasting workflows.
